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Nike Snake and Hammers : Mammoth

Client: Nike / Role: Colorist, Editor

Here’s a quick edit of the final stop of the Nike Snake and Hammers Tour edited by M.Samuels Media.  The course, arguably the most difficult of all the stops featured massive drop offs, huge bank turns, and a proper kicker to boot.  Shot with RED cameras and drones mounted with GoPro’s, this stop was one to see.

The JDI Chosen Tour- Seaside Reef

Client: Nike / Role: Editor, Producer

In the Summer of 2011 Nike created the “Just Do It” Chosen Tour.  Empowering crews of friends to create videos of themselves ripping waves, skating vert, or hitting dirt kickers, Nike provided a platform for users to upload, view, and vote on their favorite crews from around the world.

In an effort to market this campaign, the JDI Chosen Tour traveled across the West Coast and hosted jam session events, all set at night, under and above the lights.  Nike and the team at Becore approached M.Samuels Media to strategize and develop the content that highlighted the tour and some of the premiere crews that composed it.  We worked closely with the team to create a unique experience for every athlete and onlooker involved, as well as telling a compelling story as the tour unfolded.

In this episode we pushed the boundaries and brought in underwater HMI’s to light the surf from below as hundreds of onlookers gathered to watch a bit of history in the making.

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The JDI Chosen Tour- Lincoln Park

Client: Nike / Role: Editor, Producer

In the Summer of 2011 Nike created the “Just Do It” Chosen Tour.  Empowering crews of friends to create videos of themselves ripping waves, skating vert, or hitting dirt kickers, Nike provided a platform for users to upload, view, and vote on their favorite crews from around the world.

In an effort to market this campaign, the JDI Chosen Tour traveled across the West Coast and hosted jam session events, all set at night, under and above the lights.  Nike and the team at Becore approached M.Samuels Media to strategize and develop the content that highlighted the tour and some of the premiere crews that composed it.  We worked closely with the team to create a unique experience for every athlete and onlooker involved, as well as telling a compelling story as the tour unfolded.

 

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