The Launch Interviews – Jeff Yokoyama

Client: Launch, SDA Creative / Role: Animation, Cinematography, Colorist, Editor, Producer

A prolific designer, Jeff Yokoyama has created some of the best surf and lifestyle brands throughout his career including Maui and Sons, Modern Amusement, Pirate Surf, and most recently Generic Youth.  His wealth of knowledge from all aspects of the creative and production processes is invaluable and his extended interviews are a reflection of that.

Watch part two:

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