Showcasing Visionaries
As part of the LAUNCH campaign, MSM created exclusive interview content that goes beyond traditional brand storytelling, providing viewers with an in-depth look at the lives and legacies of pioneering figures like Michael Tomson. LAUNCH is dedicated to showcasing brands and individuals committed to innovation, authenticity, and West Coast culture. Our campaign content strategy was crafted to highlight these core values while allowing each interviewee’s personality and history to shine through, bridging the connection between lifestyle and legacy in California’s design-driven scene.
Campaign Strategy and Cinematic Direction
Our team’s approach to this campaign was rooted in creating a genuine portrayal of California’s active lifestyle through the lens of its most influential visionaries. Through strategic content planning, we developed a series of interviews aimed at unraveling not only the career achievements of figures like Tomson but also the personal stories that shaped them. Our direction allowed for an authentic, unfiltered conversation, bringing forward the raw energy of Tomson’s personality and his impact on surf culture and sports marketing.
Capturing Authenticity with Cinematography and Sound Design
We used a refined cinematographic approach to capture Michael Tomson in a way that conveyed both the power and simplicity of his personality. Framing, lighting, and composition were meticulously planned to match the relaxed yet innovative spirit of the LAUNCH platform, creating a visual alignment with Tomson’s contributions to surf and sports culture. Paired with subtle sound design, we enhanced the interview’s atmosphere, using soundscapes that resonate with California’s coastline, adding depth to the storytelling.
Seamless Post-Production: Editing and Narrative Flow
Our editing team focused on pacing and narrative flow, balancing Tomson’s storytelling with carefully chosen visuals that illustrate his career highlights. Each story builds upon the last, crafting an engaging viewing experience that mirrors the unstoppable momentum of his influence in surf and action sports. Through deliberate pacing and transitions, we transformed this interview into a piece that not only informs but also inspires, celebrating the passion and ingenuity at the core of both Tomson’s career and the LAUNCH platform.
