Element 19:
A Breakthrough Discovery in Sustainable Chemistrys

Sustainable Chemistry

MSM collaborated with Caltech to produce Element 19, a compelling short film showcasing a breakthrough in sustainable chemistry—a renewable, potassium-based catalyst. This catalyst, discovered by PhD student Anton Toutov, the Dow-Resnick Fellow, represents a major advancement in creating essential chemical products in an affordable and eco-friendly way. Through engaging visuals, sound design, and animation, we aimed to make complex scientific concepts accessible to a broader audience, highlighting the revolutionary potential of this Caltech innovation.

Project Highlights

Production →
Animations →
Interviews →