Building Hype
MSM joined forces with Glassnote to create an engaging visual experience for his electronic press kit (EPK) for *Long Way Down*. Known for his genre-bending sound and dynamic onstage presence, Delong needed content that not only showcased his music but also encapsulated his uniquely innovative style. Our team was tasked with capturing his live performance and editing a series of impactful video segments that would build excitement among critics and fans in anticipation of his album release.
Crafting a Visually Compelling Live Performance
Our cinematography approach was designed to immerse viewers in the high-energy environment of Delong’s live show. With a blend of wide-angle shots, close-ups, and dynamic camera movement, we highlighted his seamless transitions from mixing electronic beats to delivering powerful vocal hooks. Each shot was carefully composed to reflect the intensity and technical creativity of his performance, giving fans a front-row experience and critics a taste of his genre-blending artistry.
Editing for Maximum Impact in the Digital EPK
The editing process focused on distilling Delong’s performance into a concise, visually striking EPK that would capture attention across platforms. We curated clips that emphasized his fusion of electronic, indie dance, and pop influences, with an editing style that matched his fast-paced, multi-instrumental approach. Quick cuts, synced with the rhythm of “Long Way Down,” conveyed the intensity of his sound, creating a polished video package designed to spark buzz among music outlets like Billboard, Baeble Music, and iHeart.com.
Bringing Robert Delong’s Vision to Fans and Critics
Through our cinematography and editing, we delivered a digital press kit that not only showcased Delong’s smash hit “Long Way Down” but also provided insight into his eclectic influences—from electronic genres to science fiction. The final content highlighted Delong’s uniqueness in the indie dance scene, helping to build momentum for the album release. With his single climbing to #3 on the Alternative Chart and millions of streams on Spotify and YouTube, the EPK played a pivotal role in connecting Delong’s futuristic sound to an eager audience.
