Intelligent Power
MSM collaborated with Ametek IntelliPower to produce a series of video assets aimed at educating and engaging clients in the military, oil and gas, and transportation sectors. Known for their robust Uninterruptible Power Systems (UPS) and voltage conversion technology, Ametek IntelliPower has served mission-critical industries for over three decades. Through our content, we aimed to simplify complex technical information, presenting Ametek’s industry-leading products in a clear, accessible way for prospective clients.
Scriptwriting and Directing: Distilling Technical Content
Our team crafted a script that translated Ametek IntelliPower’s technical achievements into compelling narrative, emphasizing the company’s expertise in high-efficiency power switching and conversion solutions. Directing the main vision video involved orchestrating interviews with key personnel, capturing insights into the technology’s applications and advantages for each industry. The script also highlighted the unique demands of mission-critical sectors, underlining how IntelliPower solutions are designed to withstand the toughest conditions with reliability.
Cinematography and On-Site Filming: Bringing Technology to Life
Filmed on location, our cinematography captured Ametek’s systems in action, providing a close-up look at their product build quality and performance. We used a mix of dynamic shots and b-roll footage to illustrate the technology’s capabilities, from maintaining stable power in rugged environments to ensuring operational continuity under any circumstances. By visually showcasing Ametek’s solutions in real-world settings, we helped convey the products’ essential role in critical applications.
Editing and Animated Video Series: Engaging Visual Storytelling for Marketing
Post-production focused on creating a polished vision video that emphasized Ametek IntelliPower’s high standards and engineering capabilities. Additionally, we developed an animated video series for LinkedIn and direct marketing, each video featuring one of IntelliPower’s top UPS units. These animations highlighted core features, benefits, and specific use cases for each model, providing targeted content that appealed directly to Ametek’s primary customer segments.
Supporting Mission-Critical Sectors with Clear, Concise Communication
Through this project, M. Samuels Media helped Ametek IntelliPower build a comprehensive video library that simplifies their message while maintaining technical accuracy. The final content suite positions Ametek IntelliPower as a trusted provider of power solutions for industries that require unwavering reliability. By aligning the visual and narrative elements, we delivered a set of assets that supports Ametek’s brand and speaks to their dedication to mission-critical applications worldwide.
