Launching a Brand
MSM partnered with Ananda Hemp from the ground up, working with the company as they launched one of the first legal hemp CBD nutraceutical brands in the U.S. after the 2014 Farm Bill. With a strategic focus on building trust and credibility in a newly emerging market, MSM developed a brand identity that established Ananda Hemp as a reputable and science-backed leader in the CBD space through the creation of a whole suite of assets including website, logo, collateral, videos, and social content. As a result of our collective efforts, the brand resonated with consumers and investors alike, paving the way for Ananda’s successful 2019 IPO on the Australian Stock Exchange under the EcoFibre banner.
Crafting a Recognizable Logo and Style Guide
To establish a unique and memorable brand identity, MSM designed a logo and color palette that captured Ananda Hemp’s natural, health-oriented focus. The logo combined elements of botanical science with a modern aesthetic, symbolizing both the heritage and innovative spirit of the CBD market. Our comprehensive style guide detailed the logo applications, typography, and color schemes, ensuring consistent brand messaging across all touchpoints. This guide provided a foundational resource as Ananda Hemp scaled its branding across digital and print platforms.
Product Packaging with Consumer Appeal and Compliance
MSM’s design team created packaging for Ananda Hemp’s CBD products that appealed to health-conscious consumers and complied with industry regulations. By blending a clean, clinical design with eco-friendly materials, we helped convey Ananda’s commitment to quality, safety, and environmental responsibility. Each product label provided clear and informative content, enhancing consumer trust and positioning Ananda Hemp as a transparent and customer-centric brand in the nutraceutical market.
Building a High-Impact Website for Education and Sales
Ananda Hemp’s website was designed by MSM to function as both an educational resource and an e-commerce platform, optimized for SEO and user experience. The site featured detailed information on CBD benefits and Ananda’s product offerings, positioning the brand as a thought leader in the industry. Our team implemented targeted SEO strategies and high-quality visual content, resulting in a digital presence that attracted both consumers and investors, supporting Ananda’s growth in the CBD market.
Collateral, Videos, and Commercials to Amplify Brand Awareness
MSM’s marketing efforts extended to producing collateral materials and multimedia content to strengthen Ananda Hemp’s reach. Our team developed educational brochures, in-store displays, and trade show materials that highlighted Ananda’s expertise and commitment to quality. Additionally, we produced brand videos and commercials that showcased Ananda’s mission and product benefits, building credibility and expanding brand awareness. These efforts established Ananda Hemp as a trusted name in CBD, setting a strong foundation for their IPO and future growth.
