Coachella
“We’re Waiting”

Capturing a Cultural Phenomenon

MSM was hired by Media Stranger and Goldenvoice to support the expansive film production efforts at the Coachella Music Festival for three consecutive years (2014-2016). Known as one of the most iconic music festivals globally, Coachella presents unique challenges and rewards for filmmakers tasked with capturing the vibrant energy, diversity, and culture of the event. MSM’s involvement included managing film crews, overseeing live performance captures, artist interviews, and documenting the immersive festival environment from all angles.

Producing and Crew Management: Coordinating a Multi-Faceted Production

Our production team organized and directed various film crews stationed across the festival grounds to ensure seamless coverage. Each crew was assigned specific tasks, from filming headline acts to interviewing artists and fans. MSM’s role extended beyond coordination; we ensured that each team had the resources to capture their subjects effectively, given the fast-paced and unpredictable nature of a live festival environment.

Cinematography: Documenting Performances, Art, and Festival Culture

Coachella’s landscape goes beyond music; it encompasses large-scale art installations, an eclectic food scene, and a spirited crowd that brings the festival to life. Our cinematography captured the essence of Coachella through a mix of live performance footage, scenic b-roll, and engaging interactions. Each shot aimed to showcase not only the artists on stage but also the cultural experiences that make Coachella unique, from art installations to fashion statements.

Artist Interviews and B-Roll: A Behind-the-Scenes Look

The festival atmosphere provided a unique setting for artist interviews, allowing us to create candid, insightful content that resonated with fans. These interviews, paired with extensive b-roll footage of the festival’s various attractions, added depth to the narrative, offering viewers a well-rounded look at Coachella beyond the music. The footage allowed festival-goers and fans alike to relive the experience and feel a connection to the festival’s spirit.

A Demanding Environment with Rewarding Results

Operating in the desert heat for days on end was physically demanding, but each year, the footage produced was a testament to MSM’s commitment to excellence and storytelling. By capturing Coachella’s multifaceted nature, M. Samuels Media contributed to the festival’s visual legacy, documenting its energy and ambiance for fans and future audiences to enjoy.

Project Highlights

Live Performances →
Drone Visuals →
Culture →