prAna: Conscious Consumer

Crafting the Story: Scripting and Interview Strategy

Our team took a lead role in scripting and developing interview questions to bring prAna’s sustainability journey to the forefront. Carefully crafted questions encouraged prAna’s team members to share insights about the brand’s environmental and social initiatives, as well as the impact of these practices on the global supply chain. These discussions became the foundation of the film, providing an authentic, transparent view into prAna’s mission and values, and emphasizing the importance of conscious consumption.

Capturing Authenticity Through Global Cinematography

From the factories in India and China to the corporate HQ in Carlsbad, our cinematography aimed to capture prAna’s journey from production to consumer. Filming on-site in global locations allowed us to authentically showcase prAna’s sustainable practices, giving viewers a closer look at the dedication and attention to ethical standards at each step. Through visual storytelling, we conveyed prAna’s efforts to minimize environmental impact, setting the stage for viewers to connect with the brand’s message of conscious consumerism.

Seamless Post-Production: Editing and Color Correction

Our editing and color correction processes brought a cohesive, polished finish to the film. By carefully balancing each scene’s colors and tones, we underscored the natural and grounded essence of prAna’s mission. The editing flow ensured that each segment, from production sites to consumer insights, felt integrated into a single, inspiring narrative, underscoring how individual choices can collectively create a sustainable future in fashion.